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Rebranding is an initiative law firms should not take lightly. There is a component of culture reflection required. There is a great deal of work involved. However, the upside of a rebranding, done correctly, can be just as significant as the effort. If your firm is making substantive changes, a rebrand helps to communicate that internally and externally. It can provide strong visual reinforcement for your change management initiative and can help you to reposition your law firm in a time of momentous change and innovation in the industry.
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Experience Is Everything: Why Focusing On Client Experience is Critical and How to Get Started
By Kristen Dallman
In this marketplace, one thing is abundantly clear: To remain competitive, you must adapt. So how can you adapt in a way that meets the increased expectations of today’s client? Focus on client experience.
20 Business Lessons from 20 Years to Apply Today
By Gina Rubel
Lessons learned from years of listening, emulating, taking risks, and learning from failures and successes alike.
Brands In the Metaverse: What You Need to Know
By Brandon Leahy and Chloe Delehanty
While it is still unknown how the metaverse will take shape, lawyers advising brands should familiarize themselves with the opportunities it presents, the risks involved, and strategies to consider for enhancing and protecting a client’s brand.
The Impact of Trust On Cooperation
By Mike Whelan
a tendency to trust optimizes outcomes on average — but you have to think in individual transactions. Are lawyers too distrusting to make good decisions in those instances? This article explores the concept of trust, the impact of trust on cooperation, and whether lawyers have trust issues and what that means for them and for their clients.
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