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Law Firm Marketing and Business Development

Rebranding Your Law Firm? Read This First

If your firm is making substantive changes, a rebrand helps to communicate that internally and externally.

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Rebranding is an initiative law firms should not take lightly. There is a component of culture reflection required. There is a great deal of work involved. However, the upside of a rebranding, done correctly, can be just as significant as the effort. If your firm is making substantive changes, a rebrand helps to communicate that internally and externally. It can provide strong visual reinforcement for your change management initiative and can help you to reposition your law firm in a time of momentous change and innovation in the industry.

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