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Influencer marketing is expected to reach $16.4 billion in 2022. “Influencers” are those individuals, including celebrities, who create content and share it through their social media platforms to influence the opinion and/or purchasing decisions of their social media following. Brand marketers currently dedicate a significant portion of their clients’ advertising budget to influencer-related marketing. For years, the legal framework governing the collaboration between influencers, advertisers and brands has been comparable to the Wild West, presenting multiple legal challenges to navigate.
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By Stan Soocher
A current dispute over a band name that’s worth tracking is one between two founding members of “The Isley Brothers,” the legendary r&b group, that focuses on what happens to ownership of the band name rights when one member stops performing with the group but continues to be involved in its business affairs.
By Andrew Hope/Michael A. Mora
Over the past four years, the NCAA aggressively lobbied Congress to pass a uniform NIL standard. Roughly a dozen bills have been sponsored by Democrats and Republicans alike, though none has ever advanced to a vote. Consequently, it appears increasingly likely that the courts will be called upon once again to intervene.
By Robert W. Clarida and Thomas Kjellberg
The U.S. District Court for the District of Columbia recently upheld a final refusal by the U.S. Copyright Office to register a visual work that was “autonomously created by a computer algorithm running on a machine,” which the plaintiff called the Creativity Machine and identified as the “author” of the work.
By Entertainment Law & Finance Staff
Notable court filings in entertainment law.