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Influencer marketing is expected to reach $16.4 billion in 2022. “Influencers” are those individuals, including celebrities, who create content and share it through their social media platforms to influence the opinion and/or purchasing decisions of their social media following. Brand marketers currently dedicate a significant portion of their clients’ advertising budget to influencer-related marketing. For years, the legal framework governing the collaboration between influencers, advertisers and brands has been comparable to the Wild West, presenting multiple legal challenges to navigate.
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Federal Judge Takes Aim at Legal Process for Targeting Counterfeit Merchandisers
By Stan Soocher
The rebound in concert tours and ticket revenues as 2022 has unfolded gives the live events industry hope for a strong 2023, too. For many tours, though, it’s income from merchandise that makes the tour profitable. Thus, the rise in the number of artists touring also means a parallel resurgence in the activities of counterfeit-merchandise sellers and renewed efforts by the industry to battle its long-time problem with the sale of counterfeit merchandise near event venues.
The Story Behind AFM & SAG-AFTRA Royalty Fund Distribution Litigation
By Adolfo Pesquera
The case of a session musician's unpaid royalties revealed a gross lack of initiative on the part of the trustees and directors of AFM & SAG-AFTRA Intellectual Property Rights Distribution Fund and that the fund administrators had made little if any effort for years to distribute funds to thousands of session musicians and backup singers.
Update on Changes In New York’s Ticket Sales Law
By Anthony J. Dreyer, Ryan P. Bisaillon and Michael C. Salik
NY's update to its regulatory scheme for event ticketing principally affects the rules governing disclosure requirements for primary ticket sale prices and restricts the means of secondary ticket resale, including by expanding penalties for the use of scalper software “bots” and unauthorized ticket purchasing software.
Esports Industry Labor, Employment Law Concerns
By Davis Mosmeyer and Brooke Bahlinger
One of the issues facing the esports industry is the classification of professional players as employees versus independent contractors. This issue is of particular concern for companies operating competitive esports teams and/or using the services of content creators.
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