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Influencer marketing is expected to reach $16.4 billion in 2022. “Influencers” are those individuals, including celebrities, who create content and share it through their social media platforms to influence the opinion and/or purchasing decisions of their social media following. Brand marketers currently dedicate a significant portion of their clients’ advertising budget to influencer-related marketing. For years, the legal framework governing the collaboration between influencers, advertisers and brands has been comparable to the Wild West, presenting multiple legal challenges to navigate.
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By Stan Soocher
A question of law arose for a District Judge when a songwriter sued YouTube, claiming she never approved licensing her works to YouTube — whether the administration agreement’s notice-and-consent clause was a condition precedent to the administrator’s ability to license the songwriter's songs.
Tax Issues In Charitable NIL Collectives In College Sports
By Todd Kesterson and Alyssa R. Wan
With a growing number of donor groups forming Name Image and Likeness collectives as not-for-profit entities, there are questions about whether or not these collectives truly qualify as charitable organizations for tax purposes.
NY Court Strips Major Claims from Lil Wayne’s Suit Against Lawyer
By Jason Grant
A New York State appellate court knocked out major claims from prominent rapper Lil Wayne’s $20 million lawsuit against Ronald Sweeney, his former attorney and representative of 13 years, including causes of action for fraudulent inducement, legal malpractice, breach of fiduciary duty and unjust enrichment.
Online Extra: Live Nation Taps Prominent Antitrust Attorney Ahead of Congressional Showdown
By Chris O’Malley
Girding itself for scrutiny by Congress and regulators over anti-competitive concerns, Live Nation Entertainment has retained prominent antitrust attorney-turned-lobbyist Seth Bloom.
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