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Law Firm Marketing and Business Development

20 Business Lessons from 20 Years to Apply Today

Lessons learned from years of listening, emulating, taking risks, and learning from failures and successes alike.


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After practicing law for several years in Philadelphia, I moved to a farm with my husband. I was commuting three hours a day to the city, which wasn’t sustainable with a young child at home, and I found myself looking for new opportunities away from litigation. I worked in-house at a cable tech startup and then at a direct marketing agency, where the idea of starting a PR agency with a niche in law firm marketing took hold. Along the way, there have been many lessons learned, life-long relationships created, incredible clients, and tons of work of which I am proud.

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