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After practicing law for several years in Philadelphia, I moved to a farm with my husband. I was commuting three hours a day to the city, which wasn’t sustainable with a young child at home, and I found myself looking for new opportunities away from litigation. I worked in-house at a cable tech startup and then at a direct marketing agency, where the idea of starting a PR agency with a niche in law firm marketing took hold. Along the way, there have been many lessons learned, life-long relationships created, incredible clients, and tons of work of which I am proud.
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Experience Is Everything: Why Focusing On Client Experience is Critical and How to Get Started
By Kristen Dallman
In this marketplace, one thing is abundantly clear: To remain competitive, you must adapt. So how can you adapt in a way that meets the increased expectations of today’s client? Focus on client experience.
Brands In the Metaverse: What You Need to Know
By Brandon Leahy and Chloe Delehanty
While it is still unknown how the metaverse will take shape, lawyers advising brands should familiarize themselves with the opportunities it presents, the risks involved, and strategies to consider for enhancing and protecting a client’s brand.
The Impact of Trust On Cooperation
By Mike Whelan
a tendency to trust optimizes outcomes on average — but you have to think in individual transactions. Are lawyers too distrusting to make good decisions in those instances? This article explores the concept of trust, the impact of trust on cooperation, and whether lawyers have trust issues and what that means for them and for their clients.
Using Process Improvement and LPM for Competitive Advantages in Pricing and Fee Arrangements
By Catherine Alman MacDonagh and Frederick J. Esposito Jr.
This article explores the connection between process improvement, project management, and pricing. Clients want budget predictability, options in fee arrangements, and value. The firms that do this well, regardless of their size or location, will have the competitive advantage.
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