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The Care and Feeding of the Legal Client

Do your attorneys know the difference between a customer and a client? I have always defined the difference as a customer is someone who buys something from you once, while a client is someone who keeps coming back to you over and over again; mainly, since the legal industry is becoming more transactional daily. And that subtle difference is what makes a lawyer just a lawyer and one who becomes a rainmaker.

7 minute read July 01, 2022 at 03:04 AM
By
Jaimie B. Field
The Care and Feeding of the Legal Client

Do your attorneys know the difference between a customer and a client?

If you look at the traditional definition, it is defined based on the type of business. For example, Hubspot, a leading marketing and CRM company, describes it this way:

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