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There are a number of factors that go into generating success as a local law firm. You are fighting to be viewed before your competitors, and to be seen by prospective clients as more knowledgeable, more successful, and more professional — all qualifiers manifested via your website. One factor, however, that rarely seems to be considered is your online accessibility. How can you make your user experience the best it can be for all potential clients, and lead with empathy and equity as you demonstrate your knowledge? That’s where your law firm’s SEO strategy comes into play.
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By Melissa “Rogo” Rogozinski
Driving Growth Through Client Success and Thought Leadership
Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.
By Olivia Vizachero
Learning how to market yourself does not have to be difficult. Here are five simple steps you need to follow.
By Chris Mangano and Edward Keck, Jr.
We are all “custodians of data.” Law firms specifically are stewards of some of the most sensitive information stored and shared; a fact that doesn’t elude nefarious cybercriminal syndicates. Below are some of the top cybersecurity risks affecting law firms.
By Lorrie Thomas Ross
While all firms have marketing initiatives in place, that does not necessarily mean you’re doing all you can to optimize your marketing efforts. If you’d like to get more out of the time, money and effort you spend on marketing, read on to make sure you aren’t making one of these common marketing mistakes.