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Every communications person has a personal view of what constitutes a crisis. In truth, most definitions are accurate when discussing extreme situations such as an active shooter incident or white collar crime resulting in your managing partner being led out in handcuffs. These types of incidents put your communication team into action by creating specialized messages, gathering other members of your response team, and implementing your crisis management plan to deal with fast-paced media relations activity with a PR Crisis.
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Managing Well-Being In the Legal Industry
By Vivian Hood
A recent LMA Well-Being Wednesday program provided a range of big ideas and small tips for legal marketers and law firms on implementing a well-being program.
The Four Legal Sales Strategies
By Eric Dewey
The ‘best choice’ provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process — whether that means they are looking for providers, they are studying the situation, they already have counsel, or they have decided not to address the issue.
Time Well Spent: Make Meetings Valuable
By Sharon Meit Abrahams
“Ugh, not another meeting!” Do you hear this from your colleagues and direct reports? If so, you should turn your meetings from a waste of time to a value-added use of time. We know meetings are important. They increase collaboration, set accountability, and create a shared sense of purpose and progress — all important elements of a happy, successful workplace.
Great Marketing Initiatives Happening Now
By Stacy West Clark
Some great marketing initiatives happening in law firms around the country — as well as some recommendations.
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