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A recent Legal Marketing Association (LMA) Well-Being Wednesday program about “The Importance of Implementing a Well-Being Program at your Firm — the how, what and who to make it happen!” provided a range of big ideas and small tips for legal marketers and law firms. The panel included moderator Cynthia Voth, Chief Client Officer at Miller Nash; Nita Cumello, Global Client Director and Director of Well-Being for the Global Large Law Firm segment of Thomson Reuters – Legal Professionals; Erin Meszaros, Chief Client Officer at Eversheds Sutherland; and Jeff Johnson, HR Operations Manager at Sheppard Mullin.
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By Steve Salkin
Is the lunch meeting still a thing? Is it a lost art? A lost opportunity?
Need to Do More with Less? Focus on CRM Success
By Chris Fritsch
In this era of more with less, marketers desperately need tools to fill in the gaps between more and less. One potential tool should be the firm’s customer relationship management software.
How Current and Future Leaders in Legal are Adapting Their Communication Styles
By Ari Kaplan
Ari Kaplan speaks with Andrew J. Sherman, a partner with Brown Rudnick, and Ross Guberman, the founder and CEO of LawCatch and the developer of BriefCatch, a software platform designed to elevate legal writing.
Using the Three Pillars of Marketing Effectively In Today’s Digital Marketplace
By Meg Pritchard
While our three pillars of marketing have also been greatly expanded (and in some ways the lines between them blurred a bit), they remain solid, fundamental elements of good marketing strategy, despite the increasing complexities of the digital marketing ecosystem.