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Law Firm Marketing and Business Development

Today’s PR Tips for Law Firm Laterals

There are steps that a law firm can take to be proactive in their messaging, marketing and public relations no matter if a lawyer is leaving or joining the firm. As with many legal marketing efforts, careful planning and strategic thinking is key to ultimate success.

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There was a time in the legal industry when it was practically unheard of for a lawyer to leave a law firm. They spent their entire careers at one firm unless they moved on to the judiciary, in-house with corporate legal departments, or to a government position. That time is long gone in the legal industry as well as most other industries.

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