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Today's PR Tips for Law Firm Laterals
There was a time in the legal industry when it was practically unheard of for a lawyer to leave a law firm. They spent their entire careers at one firm unless they moved on to the judiciary, in-house with corporate legal departments, or to a government position. That time is long gone in the legal industry as well as most other industries.
Today, law firms compete on many levels for talent including:
- Base salary
- Benefits
- Billable hour quotas
- Billable rate structures
- Bonuses
- Career advancement opportunities and partner track
- Culture
- Diversity
- Flex options and work from home policies
- Marketing support and budgets
- Name recognition and prestige
- Networking opportunities
- Origination credit
- Pro bono programs and incentives
- Resources, technologies and innovation
- Special interest groups
- Training and mentoring programs
As a result, law firms almost inevitably find themselves in the position of either welcoming or saying goodbye to attorneys and sometimes entire legal departments.
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