I've followed with great interest the stories in legal industry media covering howfirms struggle mightily with return-to-office issues, while others seek tocapitalize on a hybrid-friendly approach. My recent move from an in-house position in a hybrid environment
Ideas to Generate Business Development and PR Collaboration In Remote and Hybrid Environments
It's important for marketing, BD and PR to have a shared understanding of the firm's brand, positioning, financial goals and related KPIs to succeed in reaching and resonating with the firm's targeted audiences. Making the time to connect and collaborate here will lead to a clearer understanding of the opportunities, pain points and bottlenecks in your firm as they relate to marketing, BD and PR.

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