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After an unpredictable 2021 and a much-talked-about recession in 2022 into 2023, PR pros have had quite rocky few years. As we come into the holiday season, PR professionals will have to adapt and pivot with all the variables to think about ways to satisfy 2023 PR trends and get their client in the spotlight. Combining this with the persistence of remote work schedules, it’s clear that 2023 will already be a year to remember.
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Understanding Your Audience by Traffic Sources
By Keith Ecker
This article describes each website traffic source. describes the mindset of the typical visitor that each attracts. and provides information on the type of content that is best suited to serve as a landing page for each channel.
What Hybrid Work Plans Are Working?
By Anthony Davies
Starting in late 2021, the drumbeat of “return-to-the-office” began and now — somewhere in the neighborhood of two years later of that — it begs the question: how are firms doing with their return-to-office? What programs — if any — have been successful?
Strategies for Reining In Expenses During Down Market
By Rob Mattern
What strategies can firms take to rein in expenses during a challenging, down market to avoid further layoffs? Look no further than the firm’s back-office operations. This article provides a brief overview of five areas where your firm can not just “cut costs” but actually improve operations while doing so.
Recessions Offer Opportunity To Improve Your Processes and Innovate
By Ioana Good
Recessions are full of opportunity. No matter what industry you work in, a slowdown in the economy is an opportune time to invest in your brand, improve your processes, strengthen your business focus, and innovate to get a jump on competitors.
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