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There's been a lot of buzz about the economy, inflation, and an imminent recession impacting the U.S. While interest rates continue to climb in an effort to slow inflation, investors may feel drained by the stock market's volatility. Advisors warn businesses to plan for challenging times. However, recessions are historically short-lived, and many see the second half of 2023 carrying many opportunities for those ready to capitalize. In Wells Fargo's "Recession, Recovery and Rebound" report published in December 2022, analysts state the first half of 2023 will experience a recession with a continued global economic slowdown. However, the 170-year-old company sees the second half of 2023 ripe with opportunity as the U.S. pulls out of recession and markets begin to turn upward again. They further explain that not all industries are susceptible to the effects of the recession. Sectors such as energy, information technology, health care, insurance, communication services, and utilities are predicted to fare well.
Recessions are full of opportunity. No matter what industry you work in, a slowdown in the economy is an opportune time to invest in your brand, improve your processes, strengthen your business focus, and innovate to get a jump on competitors. Take a look at the history. Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, GE, and Adobe — these iconic companies were all founded during economic recessions.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.