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Recessions Offer Opportunity To Improve Your Processes and Innovate

By Ioana Good
February 01, 2023

There's been a lot of buzz about the economy, inflation, and an imminent recession impacting the U.S. While interest rates continue to climb in an effort to slow inflation, investors may feel drained by the stock market's volatility. Advisors warn businesses to plan for challenging times. However, recessions are historically short-lived, and many see the second half of 2023 carrying many opportunities for those ready to capitalize. In Wells Fargo's "Recession, Recovery and Rebound" report published in December 2022, analysts state the first half of 2023 will experience a recession with a continued global economic slowdown. However, the 170-year-old company sees the second half of 2023 ripe with opportunity as the U.S. pulls out of recession and markets begin to turn upward again. They further explain that not all industries are susceptible to the effects of the recession. Sectors such as energy, information technology, health care, insurance, communication services, and utilities are predicted to fare well.

Recessions are full of opportunity. No matter what industry you work in, a slowdown in the economy is an opportune time to invest in your brand, improve your processes, strengthen your business focus, and innovate to get a jump on competitors. Take a look at the history. Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, GE, and Adobe — these iconic companies were all founded during economic recessions.

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