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Law Firm Marketing and Business Development

Understanding Your Audience by Traffic Sources

This article describes each website traffic source. describes the mindset of the typical visitor that each attracts. and provides information on the type of content that is best suited to serve as a landing page for each channel.

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Quality content marketing takes a lot of thought and analysis. However, oftentimes, resource-strapped law firms don’t have the time to invest in the legwork required to create content that navigates different audience types down the funnel to convert them into warmer prospects and, ideally, eventual clients.

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Marketing the Law Firm › February 2023 ›

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