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Quality content marketing takes a lot of thought and analysis. However, oftentimes, resource-strapped law firms don’t have the time to invest in the legwork required to create content that navigates different audience types down the funnel to convert them into warmer prospects and, ideally, eventual clients.
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A Key to Success: Start the Difficult Conversation You’re Avoiding
By Rudhir Krishtel
This article addresses why difficult conversations are especially challenging in the legal environment, the value of having them, and offers a framework with a few extremely valuable tools for navigating these sticky situations to engage in these dialogues more directly and effectively.
AI and Law Practice: Challenges and Opportunities
By Melissa “Rogo” Rogozinski and Steve Salkin
As technology continues to advance at an unprecedented pace, legal practitioners are presented with both challenges and opportunities to harness the power of AI in their practices. This article lays out a general roadmap for success in modern legal firms through the strategic incorporation of AI technologies.
How Diversity Impacts Daily Operations of A Law Firm
By Amie Santos
How effective operational impact and change led by diversity professionals can benefit all members of the workplace.
Using Articles and Blogs To Grow Business for Attorneys and Law Firms
By Elizbeth Lampert and Lara Cupit
By tapping into the potential of written content, you can effectively attract, engage, and convert your target audience, ultimately bringing in more business and contributing to long-term success in the digital landscape.