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How to Waste Time and Money In Legal Marketing
Almost daily, one of my colleagues or I receive an email from a lawyer or non-marketer in charge of legal marketing asking us to review an email solicitation that they received and asking us to make a recommendation. These emails often promise better SEO rankings, better news pick up for a law firm press release, a better law firm website, blog and social media content that will bring in clients, and access to contacts across the globe.
Unfortunately, these sales pitches are usually a colossal waste of time. Here are some examples of solicitations that should be deleted as soon as you receive them.
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