Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is imperative to these outcomes, it is rarely successfully implemented, according to Larry Percy in his book, "Strategic Integrated Marketing Communications," 4th edition.
5 Benefits of Integrating Your Communications Strategy
An integrated communication strategy can increase the effectiveness of an organization's communication efforts by enabling targeted messaging, maintaining brand consistency, leveraging multiple channels, measuring results and responding effectively to crises.
By
Ryan King
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