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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

5 Benefits of Integrating Your Communications Strategy

By Ryan King
April 01, 2023

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is imperative to these outcomes, it is rarely successfully implemented, according to Larry Percy in his book, "Strategic Integrated Marketing Communications," 4th edition.

The legal industry has made some progress toward integrating communications, but there is still room for improvement. Law firms and legal organizations have traditionally operated with a siloed approach to communication, with each practice area or department having its own communication strategy and tactics.

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