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Law Firm Client Relationships Law Firm Marketing and Business Development

Business Development Strategies to Inspire Trust and Confidence

People refer business to those they like and trust, and both are equally important. Someone may believe we are the best at what we do, but if they don’t really like us, they are not going to refer business to us. So, how do we begin to inspire trust and confidence in the first meeting?

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Those of us who started the year afresh with a new business development plan may be getting into the swing of things with breakfast, lunch or dinner meetings.

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