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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

Changing Reporter Landscape Affecting Legal Marketing

By Joshua M. Peck
April 01, 2023

It's not your grandmother's legal marketing department. It's not even your mother's.

The pandemic has, of course, changed the ways law firms market themselves, though "The Great Plague" is only one factor. After a fallow period at the height of the pandemic, legal marketing departments are growing again — as I write, more than 100 jobs have been posted in the last month on the Legal Marketing Association website — and job descriptions are getting more and more specific. There are, scores of professionals who do nothing but prepare nominations for the various awards doled out by ALM, the Chambers Legal guides, and other legal and news media. (I have been known to refer to some of the less impressive of these salutes as "Best Employment Lawyer Working in Conshohocken on a Rainy Tuesday." Many of my colleagues would agree.)

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