It's not your grandmother's legal marketing department. It's not even your mother's.
The pandemic has, of course, changed the ways law firms market themselves, though "The Great Plague" is only one factor.
Changing Reporter Landscape Affecting Legal Marketing
It's not your grandmother's legal marketing department. It's not even your mother's. For a marketer focused on media relations, the journalistic landscape is very different now and it affects the practice of media relations. For just as legal marketing departments have been growing, newsrooms have been shrinking. So what's a lawyer and her PR guy to do?
By
Joshua M. Peck
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