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Changing Reporter Landscape Affecting Legal Marketing
It's not your grandmother's legal marketing department. It's not even your mother's.
The pandemic has, of course, changed the ways law firms market themselves, though "The Great Plague" is only one factor. After a fallow period at the height of the pandemic, legal marketing departments are growing again — as I write, more than 100 jobs have been posted in the last month on the Legal Marketing Association website — and job descriptions are getting more and more specific. There are, scores of professionals who do nothing but prepare nominations for the various awards doled out by ALM, the Chambers Legal guides, and other legal and news media. (I have been known to refer to some of the less impressive of these salutes as "Best Employment Lawyer Working in Conshohocken on a Rainy Tuesday." Many of my colleagues would agree.)
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Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Protecting Innovation in the Cyber World from Patent Trolls
With trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.