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Changing Reporter Landscape Affecting Legal Marketing
It's not your grandmother's legal marketing department. It's not even your mother's.
The pandemic has, of course, changed the ways law firms market themselves, though "The Great Plague" is only one factor. After a fallow period at the height of the pandemic, legal marketing departments are growing again — as I write, more than 100 jobs have been posted in the last month on the Legal Marketing Association website — and job descriptions are getting more and more specific. There are, scores of professionals who do nothing but prepare nominations for the various awards doled out by ALM, the Chambers Legal guides, and other legal and news media. (I have been known to refer to some of the less impressive of these salutes as "Best Employment Lawyer Working in Conshohocken on a Rainy Tuesday." Many of my colleagues would agree.)
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.