GCs may change, but the themes remain surprisingly consistent…
I attended the 30th Annual Marketing Partners Forum in Southern California recently and sat in on the General Counsel Panel discussion.
While General Counsel are becoming involved in more areas of the business, especially as a result of COVID, their core responsibility remains enterprise risk. The conversation at a recent general counsel panel at the Southern California Marketing Partners Forum examined the evolution of the Chief Legal Officer and General Counsel roles, especially in light of increasingly lean staffs and support and the ways in which outside counsel may be well-positioned to help bring more resources, more support, and more collaboration to the relationship.

GCs may change, but the themes remain surprisingly consistent…
I attended the 30th Annual Marketing Partners Forum in Southern California recently and sat in on the General Counsel Panel discussion.
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