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Mapping Your Content for Potential Clients' Planning Stage

By Meg Pritchard
May 01, 2023

In my article in the March issue, I explained the essential elements of an effective content program, including well-defined content pillars, the right mix of content, and alignment with your business development objective.

I also noted that different types of content work better for different stages of the buyer's journey (which is often where the confusion around being able to get clients directly from a blog/alert/speaking engagement/email occurs), and teased a deeper look at mapping your content into that journey.

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