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Mapping Your Content for Potential Clients' Planning Stage
In my article in the March issue, I explained the essential elements of an effective content program, including well-defined content pillars, the right mix of content, and alignment with your business development objective.
I also noted that different types of content work better for different stages of the buyer's journey (which is often where the confusion around being able to get clients directly from a blog/alert/speaking engagement/email occurs), and teased a deeper look at mapping your content into that journey.
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.