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Law Firm Marketing and Business Development

The Evolution of Law Firm Business Development

Marketing leaders on the front lines talk about the evolution of law firm business development, and what’s happening with the all-important event — in-person or online gatherings for clients and prospects.

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In an article in the April issue, I covered the changing challenges of the media relations function in legal marketing. I’ll cover two others in this article with three marketing leaders on the front lines: learning about the evolution of law firm business development, and what’s happening with the all-important event — in-person or online gatherings for clients and prospects.

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