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Law Firm Marketing and Business Development

Tips for Making Attorney Bios Difference Makers

A well-crafted bio is a critical marketing tool that can position you as an experienced professional who can solve the problems that matter to your potential clients. Attorney bio pages are one of a law firm website’s most important and viewed sections; therefore, yours must be well-written and encompass your work and the work you want to attract.


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Your bio is often the first impression people have of you professionally. We are just a quick Google search away for anyone we meet, and your bio is likely the first thing that pops up. In today’s legal landscape, where competition among attorneys is stiff, it is challenging to differentiate why somebody should hire one lawyer rather than another. What makes them the best choice to solve a client’s problem?

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