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Marketing the Law FirmFeaturesArtificial IntelligenceLaw Firm Marketing and Business DevelopmentTechnology Media and Telecom

AI and Law Practice: Challenges and Opportunities

By Melissa "Rogo" Rogozinski and Steve Salkin
October 01, 2023

The legal profession has been forced to evolve with technology more rapidly over the past few years than it has in the previous two decades. The last major technological wave made e-discovery and metadata a part of every lawyer's practice. Now, the integration of artificial intelligence (AI) has emerged as a transformative force, redefining the way law firms operate, manage cases, and serve their clients. As technology continues to advance at an unprecedented pace, legal practitioners are presented with both challenges and opportunities to harness the power of AI in their practices.

As with most new technologies, there are those that dig into it and understand it — what it does, how it's best used for them in their daily business, those who have heard about it and have either avoided it or know that they don't understand it, and those who think they understand it and think they know how to use it. And so it is with AI. The latter segment is the most dangerous as these folks will go off and use AI and not realize that they're not using it correctly, which when practicing law, can be costly not only to the attorney but to the client as well.

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