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The Intellectual Property StrategistFeaturesIntellectual PropertyTrade Secrets

Trade Secret Protection for Consumer-Facing Products

By Stephen M. Kramarsky and John Millson
October 01, 2023

Move fast and break things. Innovate or die. Internet-age corporate speak tends to reserve its highest praise not just for technological innovation, but for "disruption" — the idea that there are fortunes to be made in applying new technologies to existing business models.

The other side of that coin is secrecy. In the so-called "innovation economy," an idea's value is closely linked to being the first to bring it to market. Uber has 20 times the market cap of Lyft, despite offering similar core services, in part from being first to market.

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