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“I am heard, but I am not seen. If I cannot be seen, I cannot be successful.” The words uttered to me by a client last week, a General Counsel, at a corporation. When I asked the person to describe their experience, I was shown an organizational chart. The person, promised a seat at the table before taking a new role, was in fact blocked by an immediate supervisor who heard the ideas presented by the General Counsel but was an impediment to the GC’s ability to be seen beyond the current hierarchy. That supervisor reported up into another C-Suite executive who relayed every strategic departmental idea through to the CEO.
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CLE Shouldn’t Be the Only Mandatory Training for Attorneys
By Sharon Meit Abrahams
Each stage of an attorney’s career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.
Putting a Face (and a Voice) to Your Brand
By Jennifer Marsnik
Tips for Preparing a Spokesperson
An organization’s brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management. To that end, it’s helpful to establish a spokesperson for media outreach, interviews and more.
Leveraging Law Firm KPIs for Success
By Peter Oliva
Measurement is an essential management tool for law firms to monitor performance, manage resources, and highlight areas that need improvement. Utilizing Key Performance Indicators (KPIs) in a law firm is crucial for evaluating performance, profitability, client satisfaction, and overall success.
It’s Not Business Development Or Marketing. It’s Business Development And Marketing
By Meg Pritchard
The common denominator between business development and marketing is the lawyers, who have to be savvy users of both the marketing and business development functions of their firms