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“I am heard, but I am not seen. If I cannot be seen, I cannot be successful.” The words uttered to me by a client last week, a General Counsel, at a corporation. When I asked the person to describe their experience, I was shown an organizational chart. The person, promised a seat at the table before taking a new role, was in fact blocked by an immediate supervisor who heard the ideas presented by the General Counsel but was an impediment to the GC’s ability to be seen beyond the current hierarchy. That supervisor reported up into another C-Suite executive who relayed every strategic departmental idea through to the CEO.
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By Joel Wirchin
As competition intensifies, RFPs and marketing output rise, and maintaining brand consistency across changing markets, regions and diverse work settings becomes a critical concern. It’s time to think big.
By Yuliya LaRoe
Business development is, first and foremost, about people and your relationships with these people. While marketing and visibility activities (speaking, writing, etc.) are critical, it’s the people who ultimately make the hiring decisions. As a lawyer, while time is rarely on your side, developing your Nurture System will help you strengthen and deepen your important relationships in ways that are sustainable and effective.
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With experience management, information is centralized in exactly one place and, by design, means that marketing, business development and knowledge management (KM) know that the information they need resides in that exact, single “place.”
By Meg Pritchard
A well-written and up-to-date bio is both essential and possible for every lawyer, no matter your age, level or practice. Here are some tips for crafting an effective bio as you move through different stages of your practice.