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When Should Law Firms Speak Out On An Issue?
The recent attacks in the Middle East have been a test for law firms, universities, and companies of all sizes around the country, with many brands caught in a communications dilemma they never anticipated. In an era of ESG characterized by heightened awareness of social justice issues, including terrorism, racial injustice, and reproductive rights, the question of whether law firms should take a public stance has become a significant discussion among firm leaders, businesses, and their employees.
While the ability to remain apolitical is the most comfortable of choices, the landscape has evolved in recent years, making it more challenging for firms to stay silent. Employees, clients, and the public want companies and law firms to lead and take a stand. While it is impossible and impractical for law firms to speak out on every issue, often there will be a moral reason that compels businesses to speak up. The question law firms all face is when to speak out and how to position your response.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.