Are Your Business Development Resolutions Already Falling Flat? Re-Engage by Prioritizing Your Internal Network

As we mark the close of the first full month of 2024 and you sheepishly think back to those idle business development resolutions, I challenge you to look back at your goals and identify tactics in utilizing your internal firm network and resources to propel your business development priorities forward.

7 minute read February 01, 2024 at 01:33 AM
By
Shannon Duffy Lombardo
Are Your Business Development Resolutions Already Falling Flat? Re-Engage by Prioritizing Your Internal Network

The clock strikes midnight. Auld Lang Syne is heard as champagne flutes are clinked. Ambitious New Year's resolutions are shared between friends. From the "I'm going to finally lose those dreaded 10 pounds" to "enforced screen-free family dinners," commitments are made by many for a more fulfilling, healthier new year.

This premium content is locked for Marketing the Law Firm subscribers only

ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN Marketing the Law Firm

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

Already have an account? Sign In Now

For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.

NOT FOR REPRINT

© 2026 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Continue Reading

Most firms are aiming their newest tools at the work they already do — pouring their most powerful technology into running the same tasks a little faster. But when everyone automates the same tasks at once, no one pulls ahead. That reaches the future a little faster while leaving a firm’s largest opportunity untouched — and that opportunity isn’t doing more of the existing work, but transforming how the high-value work gets done.

June 01, 2026

Artificial intelligence is rapidly embedding itself into legal workflows, but much of the conversation treats all use cases as if they carry the same level of risk, even if they do not. The more useful question is not whether AI works, but where it can be safely applied and where it cannot.

June 01, 2026