The Federal Trade Commission's proposed click to cancel rule amendments would impose a one-time cost of $2.7 billion on businesses and have an annual effect on the national economy of at least $100 million, whether considering the amendments' cost or benefits, according to an economic report the online advertising industry's association presented to the FTC last month.
FTC's 'Click to Cancel' Rule Could Cost $2.7 Billion for Businesses
The FTC's proposed click to cancel rule amendments would impose a one-time cost of $2.7 billion on businesses and have an annual effect on the national economy of at least $100 million, according to an economic report by the online advertising industry's association.
By
Maydeen Merino
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