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FTC's 'Click to Cancel' Rule Could Cost $2.7 Billion for Businesses

The FTC's proposed click to cancel rule amendments would impose a one-time cost of $2.7 billion on businesses and have an annual effect on the national economy of at least $100 million, according to an economic report by the online advertising industry's association.

5 minute read March 01, 2024 at 12:04 AM
By
Maydeen Merino
FTC's 'Click to Cancel' Rule Could Cost $2.7 Billion for Businesses

The Federal Trade Commission's proposed click to cancel rule amendments would impose a one-time cost of $2.7 billion on businesses and have an annual effect on the national economy of at least $100 million, whether considering the amendments' cost or benefits, according to an economic report the online advertising industry's association presented to the FTC last month.

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