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Using the Three Pillars of Marketing Effectively In Today's Digital Marketplace
Lawyers and law firms have been using different kinds of content to reach and engage with clients and prospects since long before "content marketing" was a concept and anyone aspired to be a "thought leader." The analog version of content marketing included sending out newsletters and alerts, offering resources such as white papers, authoring articles in outside publications and speaking at conferences and events. Add in some public relations efforts and perhaps some (tasteful, please!) advertising, and you've achieved the trifecta of marketing: owned media, earned media and paid media.
Enter the digital revolution, which dramatically reshaped the way that lawyers and firms market themselves. The digitization of marketing, advertising and communications gave lawyers and firms more — and more sophisticated — ways to reach, engage with and influence their various audiences. It's also contributed to a market ecosystem that is, at times, mind-bogglingly complex, increasingly competitive and crowded, and potentially riskier than ever.
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Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs
A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.
Coverage Issues Stemming from Dry Cleaner Contamination Suits
In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.