In-House Counsel Perspective on Negotiating Social Media Influencer Contracts

With the FTC amping up its scrutiny in the social media influencer space, in-house counsel has an opportunity to mitigate risk and help their companies get more bang for their influencer marketing buck.

5 minute read April 01, 2024 at 12:11 AM

Chris O'Malley

In-House Counsel Perspective on Negotiating Social Media Influencer Contracts

In the golden age of television, when Mr. Whipple touted Charmin and the Maytag Man spun washers and dryers, it was obvious such characters were fictional product advocates.

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