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Gen-AI Created Influencers Bring New Marketing Risks
In no uncertain terms, 2023 was the year of pop icon and IP rockstar Taylor Swift. A household name for her music and sold-out concerts, Swift is known for leveraging intellectual property protections to grow and secure her brand. In 2023 alone, she secured the highest-grossing tour to date with a revenue of over $1 billion, a film that grossed over $250 million and recognition as "2023 Person of the Year" by Time Magazine. Whether it is registering "Swifties" with the U.S. Patent and Trademark Office or rolling out "Taylor's Version" for her entire discography, Taylor Swift's use of the law to protect her curated brand has played a key role in her sustained success.
A-list celebrities like Taylor Swift are not the only ones leveraging their influence to promote and sell products and services. Streamers, vloggers, and other creatives are using their platforms to influence today's consumer trends. While many traditional methods of advertising still have staying power, there is no denying the new wave of influencers (including virtual influencers) in digital marketing. In 2023, brands spent an estimated $21 billion on creator marketing. In fact, the global influencer industry is expected to become a $69.92 billion dollar industry by 2029. Thus, there is no doubt that influencer marketing has become an integral part of many companies' business plans.
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Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs
A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.
Coverage Issues Stemming from Dry Cleaner Contamination Suits
In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.