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Election and Political Law Law Firm Marketing and Business Development

Navigating Election Year PR Opportunities for Law Firms

Law firms, regardless of location or specialization, have an opportunity to leverage the political landscape to amplify visibility and engage relevant practice areas during an election year. But there are risks as well.

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This year is shaping up to be one of the fiercest election years ever. Such a significant election presents unique opportunities and major challenges for PR and communications professionals. Legal issues will take center stage throughout the election cycle, presenting opportunities for law firms to make a significant impact; while at the same time, election years are also emotionally charged. Political discourse can influence consumer attitudes toward brands and their messaging. Mindful of the nuances and with thoughtful planning, this climate offers the potential for law firms to advance their practices, preserve client relationships, and even develop fruitful new ones.

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