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Identifying and Articulating Your Differentiator
While humility is incredibly important in business and law, it is equally important to identify and articulate what you do well — really well — in your practice. Why should a client hire and trust you? Why should an awards committee name you a "best of" or "leading" or "top" practitioner? Those who can ascertain, embrace and communicate their differentiator(s) will be well-positioned for steady practice and client growth.
According to the American Bar Association's National Lawyer Population Survey, which tallies lawyers in every U.S. state and territory, there were precisely 1,331,290 active lawyers as of Jan. 1, 2023. The number of lawyers nationwide has increased by 30% since 2000. This should stoke a bit of competition in you (especially if you practice in California or New York, where more than 25% of the nation's attorneys are based). Ideally, it also serves as a reminder of the importance of individuality.
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Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.