The Rise of the Self-Service Buyer

The self-service buyer is a relatively new concept in B2B professional services. These buyers prefer to gather information, research, and make decisions independently before ever engaging with a service provider. This shift is revolutionary in an industry like legal services, where trust and personal relationships have traditionally driven business development.

5 minute read October 01, 2024 at 12:07 AM
By
Patricia Nagy
The Rise of the Self-Service Buyer

Buyers have changed — we know this — and one of the most significant changes is the rise of the self-service buyer.

The self-service buyer is a relatively new concept in B2B professional services.

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