Buyers have changed — we know this — and one of the most significant changes is the rise of the self-service buyer.
The self-service buyer is a relatively new concept in B2B professional services.
The Rise of the Self-Service Buyer
The self-service buyer is a relatively new concept in B2B professional services. These buyers prefer to gather information, research, and make decisions independently before ever engaging with a service provider. This shift is revolutionary in an industry like legal services, where trust and personal relationships have traditionally driven business development.
By
Patricia Nagy
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