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Unlocking Your Lawyers' Rainmaking Potential
With law firms continuing to face heightened market and industry pressures, business development is essential for both law firm growth and individual lawyer success. However, coaching lawyers to become effective rainmakers presents unique challenges. Lawyers often face hurdles like lack of follow-through, focus, or commitment. On top of this, internal barriers like fear of rejection or self-doubt, as well as external factors such as inadequate strategies, can significantly impede their efforts.
This article explores the complexities of coaching lawyers in business development, offering insights and strategies to unlock their full rainmaking potential.
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