Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Law Firm Marketing and Business DevelopmentMarketing the Law FirmFeatures

Live Streaming Accelerates Business Growth

By Julie Savarino
December 10, 2024

Live streaming has evolved significantly and is a widespread phenomenon for retail, gaming, and influencers but is now providing competitive advantages for leading accounting, management consulting, and other professional services firms and B-to-B companies looking to build their brands and increase business.
Live streaming is a dynamic, powerful, and cost-effective way to attract new clients, customers, and talent and enhance current relationships. With its ability to build trust, maximize investments, repurpose content, and save money, live streaming delivers unique advantages in a competitive market.
Yet not one major law firm is live streaming, especially on LinkedIn, which is the world’s largest B-to-B marketplace!
For firms interested in live streaming, knowing best practices, and avoiding common pitfalls can help harness the full potential of live streaming to drive long-term growth.

Four Main Reasons Why Live Streaming Drives Business Growth

  1. Showcase Expertise and Talent: Live streaming is a powerful and creative way to demonstrate knowledge and skills in real time. By delivering authentic and interactive content, firms and businesses can present their expertise to a broad audience while increasing engagement.
  2. Build Trust and Relationships Faster: Live streaming allows for real-time interaction, which accelerates trust-building between businesses and their potential clients, customers, and talent. The questions and live content help foster deeper connections, as viewers can engage with the brand on a personal level, ask questions, and receive instant feedback.
  3. Maximize Event and Sponsorship Investments: Live streaming offers a way to leverage the significant investments made in sponsoring conferences and events. By streaming before, during or after sponsored events, and streaming simultaneously on multiple platforms, firms can extend the reach of their content far beyond the physical or registered attendees.
  4. Save Time and Money: One of the hidden secrets of live streaming is its ability to save both time and money. Live streaming platforms are often less expensive than webinar platforms. Plus, unlike pre-recorded content, live streams don’t require extensive editing, and the ability to quickly repurpose the content means businesses can extract more value from a single event.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

Bit Parts Image

Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights

Risks of “Baseball Arbitration” in Resolving Real Estate Disputes Image

“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.

One Overlooked Element of Executive Safety: Data Privacy Image

Executives have access to some of the company's most sensitive information, and they're increasingly being targeted by hackers looking to steal company secrets or to perpetrate cybercrimes.

Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It Image

Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?