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The Death of SEO: How AI Is Impacting Search, PPC and Cookies

By Melissa Rogozinski and Nate Nead
January 01, 2025

Search Everywhere Optimization”

The digital world is buzzing with claims that SEO is dead, buried by the rise of AI. But the truth is more nuanced. AI hasn’t killed SEO — it has redefined it.
Still only in its infancy, the Generative AI market is predicted to grow at a 46.57% compound annual growth rate (CAGR) by 2030, reaching $356.10 billion. See, “Genertaive AI – Worldwide,” Statistica.

Traditional keyword strategies and ranking tactics are losing ground to a more dynamic approach in which optimizing for search now means optimizing for every platform and user interaction. This evolution is appropriately being called “Search Everywhere Optimization.” The redefined SEO reflects how AI is not just changing how people find information but also how businesses need to think about visibility in an increasingly connected digital ecosystem.

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