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MLF BONUS CONTENT: Marketing Predictions and Trends In 2025
January 16, 2025
Our friends at Edge Marketing are ending the year by sharing their predictions for 2025. From the continued evolution of generative AI and its many uses to an increase in multimedia and hypertargeting, these are some of the key factors that will guide legal marketing strategies in the new year.
Video and Podcast Content to Flourish
With the rise in demand for video and audio content, it is no surprise that this is an integral part of PR in 2025. Apart from leveraging traditional media, you can also use podcasts when in the midst of a PR crisis. Do this by either becoming a guest on a show or having the host read your statement to the audience. Videos are effective for telling a highly visual story. High-quality videos present the perfect medium to showcase your newest products, services and even brand events. Videos and podcasts can be repurposed across multiple channels, including social media, websites and email newsletters, amplifying reach and improving SEO. — Vicki LaBrosse
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
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A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.