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MLF BONUS CONTENT: Marketing Predictions and Trends In 2025

By Vicki LaBrosse and Mary Obregon and Tanya Amyote and Nicolle Martin and Jennifer Marsnik and Cindy Kremer Moen and Amy Juers
January 16, 2025

Our friends at Edge Marketing are ending the year by sharing their predictions for 2025. From the continued evolution of generative AI and its many uses to an increase in multimedia and hypertargeting, these are some of the key factors that will guide legal marketing strategies in the new year.

Video and Podcast Content to Flourish


With the rise in demand for video and audio content, it is no surprise that this is an integral part of PR in 2025. Apart from leveraging traditional media, you can also use podcasts when in the midst of a PR crisis. Do this by either becoming a guest on a show or having the host read your statement to the audience. Videos are effective for telling a highly visual story. High-quality videos present the perfect medium to showcase your newest products, services and even brand events. Videos and podcasts can be repurposed across multiple channels, including social media, websites and email newsletters, amplifying reach and improving SEO. — Vicki LaBrosse

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