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Edge Implements AI: A Q&A with Amy Juers
In late January, Edge Marketing unveiled the implementation of generative AI into its legal marketing practice, and along with it, a refresh of its brand. I spoke with Edge’s CEO, Amy Juers, MBA, about what AI can do for legal marketers in general and what went into the decision to implement AI and how Edge did it.
MLF: First of all, congratulations on the achievement and the rebrand. I have spoken with you and the Edge Marketing team about using generative AI in legal many times, and we’ve certainly published plenty of articles in Marketing the Law Firm about it. So before we get into the specifics of Edge’s foray into implementing GenAI, and maybe this does lead into it, how, in general, can legal marketers leverage GenAI?
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.