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How Small Firms Can Use Digital Marketing to Level the Playing Field
Small law firms can often feel outgunned when competing against the massive marketing budgets of larger firms. Luckily, the digital landscape has helped to level the playing field. While bigger firms pour money into traditional advertising, smaller practices can build their brand and attract clients through savvy use of social media and content marketing, without breaking the bank.
Making Digital Marketing Work
To start, small firms can often skip expensive Google Ads and Meta campaigns. The focus should instead be on building a strong online presence through website, blog posts and social media profiles. This organic approach not only costs less, but it also allows firms to showcase what expertise, professionals, and results make them unique.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.