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How Small Firms Can Use Digital Marketing to Level the Playing Field
Small law firms can often feel outgunned when competing against the massive marketing budgets of larger firms. Luckily, the digital landscape has helped to level the playing field. While bigger firms pour money into traditional advertising, smaller practices can build their brand and attract clients through savvy use of social media and content marketing, without breaking the bank.
Making Digital Marketing Work
To start, small firms can often skip expensive Google Ads and Meta campaigns. The focus should instead be on building a strong online presence through website, blog posts and social media profiles. This organic approach not only costs less, but it also allows firms to showcase what expertise, professionals, and results make them unique.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.