You’ve worked to come up with a brand that you are proud of that embodies the promise your company makes to consumers with its products and services. You registered your trademark and worked to infuse the mark with your brand message.
Sending a Shot Across the Brow: Drafting An Effective Trademark Demand Letter
At the end of the day, demand letters form an important part of a company's trademark enforcement strategy. But they must be just that — a part of a fully developed reasoned strategy rather than a knee-jerk reaction to perceived infringement. And that strategy will require some investigation and research to help ensure success.
By
Nate Garhart
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