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Law Firm Marketing and Business DevelopmentMarketing the Law FirmFeatures

Is Google Search Dead? Part 2: The Key to Thriving In a Multichannel, AI-Driven World

By Amy Juers
March 31, 2025

Part Two of a Two-Part Article

Part One of this two-part article series explored how AI is fundamentally reshaping Google Search and SEO. AI-driven platforms like ChatGPT and Gemini are steering us toward a world of “zero-click searches,” where users get direct answers from AI instead of traditional search results. It discussed why relying solely on Google Search is no longer enough and how firms must adapt to stay visible and build trust in this new era.
Part Two examines practical steps marketers must take to succeed in this changing landscape by embracing a multichannel, AI-driven approach to their marketing and PR efforts. This means rethinking your strategy to build direct connections with your audience, using platforms that elevate your visibility and focusing on storytelling that resonates.

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