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As longtime subscribers to Marketing the Law Firm may recall, I go into the conference each year with a question for all of those with whom I have meetings, whether scheduled and formal or not so much. Sometimes the question and answers don’t amount to much and sometimes they are worth noting. The last time that happened was in 2023 when I asked about AI and legal in general.
The question this year was how law firms should (or could) be using AI as the technology stands today — adding that last qualifier to try and reduce the amount of projected future AI capabilities and to make it more useful to pardon the pun.
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