Social media is going through its teenage years. Moody, unpredictable, deeply self-aware — yet brimming with potential.
If you’ve been online over the past decade, you’ve witnessed the rise and plateau of the social media monoculture: Facebook, Instagram, Twitter, rinse, repeat. We built our brands, businesses, and personal identities around these platforms, watching as they dictated what connection, conversation and community were supposed to look like.
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