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Social Media Is Going Through Its Teenage Years — and It’s Brimming With Potential

By Julie Talenfeld
May 01, 2025

Social media is going through its teenage years. Moody, unpredictable, deeply self-aware — yet brimming with potential.

If you’ve been online over the past decade, you’ve witnessed the rise and plateau of the social media monoculture: Facebook, Instagram, Twitter, rinse, repeat. We built our brands, businesses, and personal identities around these platforms, watching as they dictated what connection, conversation and community were supposed to look like.
But lately, something fascinating has happened.

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