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Marketing-Led Training: A Core Business Investment

By Beth Huffman
June 30, 2025

In times of budget pressure, law firms are challenged to do more with less — especially when it comes to lawyer development. A study released in 2023 by ALM and The Tilt Institute titled “The Expanding Role of Professional Development in Law Firms” notes that firms spend on average between .8% and .9% of annual gross revenue on training and development. While traditional legal training or CLEs are crucial, attorneys today need much more — and most of it is not taught in law school.

This is where the marketing department and its outside vendors can deliver significant value. By partnering with the firm’s professional development or talent team, marketing and communications professionals can provide cost-effective in-house training on nonlegal skills that are critical to a lawyer’s success in today’s client-driven market. From leadership training to LinkedIn coaching and guidance on public speaking, networking and personal branding, marketers bring subject-matter expertise that complements legal training and enhances client-facing readiness.

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