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The End of Google Page One: How AI Is Transforming the Buyer Journey

By Patricia Nagy
August 31, 2025

Part One of a Two-Part Article

For more than a decade, Google was the default gateway to inbound leads. Law firms built content strategies around page-one rankings, and legal technology companies poured budget into paid search ads because visibility at the top of the results meant visibility in the pipeline. But that era is ending.

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