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Law Firm Marketing and Business DevelopmentMarketing the Law FirmFeatures

‘Client Choreography’ Addresses Changing Market Dynamics

By Ioana Good and Krystina Sibley
September 30, 2025

As artificial intelligence-derived content clogs search results and email inboxes, creating original content relevant to your practice that increases your media exposure, business development goals, and return on investment is now more critical than ever. Content marketing is a powerful tool that costs 62% less than traditional advertising and results in three times more leads. Nearly 94% of marketers have noted that tailored content grows sales, according to the latest statistics from the Search Engine Journal and other data-driven insight websites.

“Content that is reliable, comprehensive, and accurate … whether you’re creating on-site content … or developing off-site content to showcase your expertise and strengthen your brand’s presence … the strategy behind that content is essential,” said Getty Images director of SEO Helen Politt in a recent Search Engine Land article.

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