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Harnessing the Power of Intentional, Value-Based, and Emotion-Informed Storytelling

By Ioana Good and Eniola Olaogun
October 31, 2025

Good stories inspire and create emotional connections. Great stories go one step further, staying with us, shaping our views of the world, our interactions with others, and our conversations about human experience. This is further evidenced in research conducted by Bower and Clark, which revealed that people’s brains are hardwired to remember stories, and that the median recall rate increases from 13% to 93% when a story is told.

Much like the journey in the popular show The Reluctant Traveler, Eugene Levy steps beyond his comfort zone to explore the world’s most remarkable places while balancing his relatable reluctance with curiosity and authentic human connection. In his latest episode, Levy travels to Seoul, where he engages with South Koreans from varied generations, who have a long and culturally significant tradition of storytelling.

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