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Note to Associates: Business Development Is Client Service
This article is for the young associates out there. I see you putting in your daily billable hours (and then some). You’re building your legal knowledge, honing your skills in your practice area and earning the trust of partners, who are giving you more responsibility on more complex matters all the time.
Then, one day, you hear a phrase that makes your stomach churn: “You should be thinking about bringing in clients.”
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