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Intellectual PropertyConferences Seminars and Trade ShowsThe Intellectual Property StrategistFeatures

POINT: Your Tradeshow IP Protection Playbook Part 1: What Can You Do If Your Competitor Is Using Your IP At a Tradeshow?

By Aaron Bradford and Amy Wright
October 31, 2025

Our team has spent decades helping clients navigate tradeshow prep from an IP standpoint. There are few moments more rewarding than walking the floor of a tradeshow with a client who is debuting a new product or brand they’ve worked on all year. But we’ve also seen how quickly that excitement can turn to stress when a competitor is spotted with a remarkably similar product or name.

Experience has proven that the stress of IP infringement matters resides on both sides of the fence: whether you find a competitor infringing upon your ideas, or your company finds itself being accused of doing the infringing. While this article outlines the appropriate steps to take if you spot your innovation in your competitor’s booth across the hall, we’ve authored a separate article for companies who find themselves on the receiving end of an accusation. In both cases, it is our goal to help clients protect what they’ve built and to keep those moments of celebration from being overshadowed by legal uncertainty.

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