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How to Get Published and Why It Matters

By Sharon Meit Abrahams
December 01, 2025

In an increasingly competitive legal landscape, publishing high-quality articles is one of the most effective ways for attorneys to demonstrate subject-matter expertise, attract clients, and strengthen professional credibility. Law firms invest heavily in reputation, but reputation today is built not only in the courtroom or boardroom — it is built on visibility. As legal-marketing strategist Larry Bodine often says, “Publishing valuable content is the fastest way to establish yourself as the go-to authority in your field.” Personally, I’ve followed this rule since the 1990’s and have published over 200 articles.

Many lawyers hesitate to write because they don’t know where to begin. Strong legal analysis does not automatically translate into strong article writing. Crafting a publishable article is a skill, and like advocacy, it can be learned. As legal-writing expert Bryan Garner notes, “Good writing isn’t a gift; it’s a developed ability.”

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