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From Hours to Outcomes: Why AI Is Now a Defining Competitive Divide for Global Law Firms

AI amplifies efficiency, but efficiency alone does not win or keep clients. What matters is the synthesis of technology, judgment, responsiveness, pricing philosophy, and industry fluency. Firms that embody this blend will not merely keep pace; they will lead.

13 minute read March 01, 2026 at 12:11 AM
By
Jennifer Simpson Carr and Éva Kerecsen
From Hours to Outcomes: Why AI Is Now a Defining Competitive Divide for Global Law Firms

Across global legal markets, one trend has evolved from an emerging concept to an irreversible reality: the competitive divide between AI adopters and non-adopters is widening at an extraordinary speed.

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